Comments on: One day, all news will look like this

By: Tyrone Slothrop

Tyrone Slothrop — Wed, 09 Jun 2010 19:35:11 +0000

Not as new as you think. CNET did this 15 YEARS AGO for the O.J. Simpson trial -- they created an animation of how OJ supposedly committed the murders. Tasteless then, tasteless now.

By: ⬡

Wed, 09 Jun 2010 17:58:16 +0000

One word: Minitrue.

By: Tom Phillips

Tom Phillips — Mon, 07 Jun 2010 14:40:35 +0000

I think we’ll especially see it in pre-reporting of relatively predictable events that have inconveniently not yet taken place. As the media currently tries to get three hits at telling every story (This is going to happen! This is happening! This has happened!) – with the preporting given as much prominence as the reporting – you can see 24 hour channels eagerly using it to fill dead news space with preplays of events unhappened.

Why have the Skycopter buzzing aimlessly above London for hours on end waiting for Gordon Brown to go visit the Queen when you can mock up what it will look like for a fraction of the cost? Why wait for those prima donna stars to actually walk down that red carpet? Why undercut Nick Robinson’s masterful speculation about what Nick Clegg will probably be thinking when he has a meeting in four hours time by forcing the viewer to look at the uninspiring sight of Nick Robinson standing outside a building, when a CGI Clegg acting out these behaviours is more dynamic, attractive and empathetic and would give greater weight to Robinson’s words?

Waiting for the news to actually happen will always mean you come second.

(Note: I am currently writing up the announcement Steve Jobs will make in about three hours time.)

By: Damian Kahya

Damian Kahya — Mon, 07 Jun 2010 10:17:32 +0000

Good post… on the optimistic side 90% of TV news is actually consumed through main bulletins. Sky news, which leads 24 hour news, has a weekly reach of 2.2 million who watch it for an average of 12 minutes a day. Main bulletins on the BBC and ITV are still edited quite intelligently (my opinion) and tightly regulated. So i think where you’ll see this going mainstream in the first instance is through online, e.g. you could see the Times loving it for its i-pad app but also the BBC website etc.