Some thoughts on quitting Facebook

23 September 2011

I did an odd thing last night, for a social media webponce. I disabled my Facebook account, perhaps for good (at least that’s the intention).

Although this was not solely due to what came out of the latest Facebook f8* conference, it probably was some sort of straw that broke a proverbial camel’s back. At f8, Mark Zuckerberg announced the Facebook Timeline, a way of not just showing what you are up to right now, but your whole life as Facebook saw it, digitised and shown to all. And my reaction was along the lines of:

Fucking hell, I’m going to be spending the rest of my life tagging photographs of myself

I joined Facebook early in 2007 when they let ordinary civilians in, and at first I quite liked it. It was a cute way of tying in and aggregating one’s content, thoughts and photos, and keeping up with people I knew, or used to know. What a nice service. And for free! But over time, the fun faded. Facebook kept on quietly changing privacy settings and made a landgrab for copyright of uploaded photos (later rescinded).

So, I harrumphed, tightened my privacy (a tedious task), removed a lot of personal info and content (photos, imported blog posts) and despite my misgivings, carried on with a stripped-down profile to keep in touch with friends. But as Facebook matured, and my profile accrued information over time, another unwelcome feature came about.

The practice of “Friending” someone just because you met them at a party, or went to school ten years ago with them, or you work with them, seemed a good idea at the time; it’s nice, who doesn’t want more friends? Even if they are just Facebook friends. But these are people I do not see every day, for whatever reason; as sad as that may be, over time those social ties would normally fade. C’est la vie.

But Facebook ossifies these previously ephemeral social ties; they are there forever, reminding us of the past. Whereas before we would be able to let these ties fade passively, with them laid now we have to actively “unfriend” people we no longer associate with. That’s not very nice, is it – after all, isn’t the opposite of a friend an enemy? So out of politeness, we accumulate these ossified ties, even after we change jobs, cities, relationships, as a form of digital clutter.

This was as bad as it got, until now. While social ties lingered, other content on Facebook would gradually drop off your timeline and fade away. Indeed, as online archiving extraordinaire Jason Scott observed in an excoriating critique of Facebook:

So asking me about the archiving-ness or containering or long-term prospect of Facebook for anything, the answer is: none. None. Not a whit or a jot or a tiddle. It is like an ever-burning fire of our memories, gleefully growing as we toss endless amounts of information and self and knowledge into it, only to have it added to columns of advertiser-related facts we do not see and do not control and do not understand.

Be careful what you wish for. Now our Facebook profiles will have everything we ever have, dished up by default (and while Facebook’s UI has got easier to customise recently, I bet the default will still be everything). Now it’s impossible to escape your past. Everything you have ever done that has been digitally logged by you, or your friends, can now be potentially dished up as your very own digital This Is Your Life. There is, on Facebook, a photograph of me in my early twenties, passed out after drinking too much tequila on Mexican Independence Day (any excuse, my younger self would say). That’d be on my Timeline by default, no doubt.

But it’s not because of embarrassing photos that I’m off Facebook (far more cringeworthy ones exist, thankfully on analogue prints). It’s the sense that Facebook is very much about the past. The people you have known. The relationships you were in. The things you have done. And these hang around your neck and tie you down.

Whereas what’s really exciting about the web is the things you are going to do. The new fact you’re going to find out idly browsing Wikipedia. The amazing people you meet thanks to you sharing a joke on Twitter. The inspiring blog post you’ll find via Delicious. The silly lolcat you’ll find on Reddit. Facebook isn’t offering anything what makes the Internet fun, and it’s taken this change to make me realise.

With Timeline, we’re opening ourselves up with an ever-growing obsession with the past. A quote I saw last night was “We’re gonna need architectures for forgetting”. Poetic as that line is, that’s a cure when prevention might be better – for me, in any case.

I must stress that this is not to say Facebook is bad, or Timeline is going to be a failure. Plenty of people are happy to have ossified social ties – if you are in a small, close-knit social network that is relatively static, I can see it why is a boon. Timeline will be fantastic for you, if you have been on Facebook your entire adult life, and all that data is there and well-curated (which it will be, if you have been on Facebook your entire adult life). But it’s not for me; it’s not interesting to me as a user, any more. So I’m out. Bye, Facebook.

* Named for Fate, the all-knowing computer in V for Vendetta, right?
† Although I’m still keeping the Facebook Like button at the bottom, just for kicks and sheer hypocrisy ;)


16 Responses

[...] morning I read Chris Applegate’s post about quitting Facebook. As much as I sympathise, I’m not quitting. Here’s [...]

Hi Chris… I 100% agree with you. My only concern is how as social media expert you will be able to answer to test all the functionalities of new facebook ???

Good question – I have a separate work account for adminstrating pages and apps for clients (always a good idea to keep work & play apart). But there’s no personal information on that account nor is it connected to any of my friends. So, I’ll still be using Facebook day to day at work.

Of course. You made a really good point in your article

Your points are valid. Facebook is a lot about storing and looking into the past, but I think that was their goal.
It’s about keeping a diary of our lives, which we can open up to however many people we wish. The new Timeline will just emphasise that.

However, new features like the Ticker will make it more about the present and what’s happening in real-time. Like they demoed yesterday, if a friend is listening to a song, or interacting with an App, you’ll be able to join them and share the experience.
Whether all experiences will be worth it deserves a separate discussion though.

A good point of view nonetheless. Worth a read :)

It’s going to be spectacularly tedious to invite you to stuff now.

The irony is not lost on me that I hovered over this article’s like button.

[...] Wochenbrief machte mich auf Chris Applegate aufmerksam. Applegate hat sich lt. einem Blogeintrag (hier zu lesen) von Facebook verabschiedet, wenn auch erst noch temporär. Das ist erstaunlich, arbeitet er [...]

[...] made me pay attention to Chris Applegate. According to an entry on his personal blog, Applegate (read it here) has quit facebook, at least for now. A curious case, Chris Applegate is employed, by London agency [...]

Hi Chris

I just disabled my account today and someone shared this. To answer other people here like Nathalie. Yes being in Marketing Facebook is like a trap. I need to keep up with chances good or bad. I am on Twitter, G+, Blog etc. I do run a Facebook page for a client and set up a Dummy account for this about 3 weeks back. The purpose was so I could use some APPs. I refuse to let any APPs run on my personal network. When Open Graph came into being I to this day have never clicked LIKE off Facebook. And I go to many news websites that need big viewership numbers and the number of LIKES is so low it has been a failure.

Since Facebook’s business model is Exploitation vs a great Comm Platform (which if it was we would pay for it right?) I don’t see it lasting. Since April 2010 network usage per person per day is down 40% (Fact) and the amount of sharing and activity when figured for a per person basis is very very low. It is really a mirage of bullshit. Watching 0.5 videos per month per person. Liking less than 4 pages a month. Sharing only 7 photos a month. Updating a status only once every 4 days all on a per user basis is not a lot. Aggregate it over 700mil accounts it looks impressive. Brand pages are a failure.

So to me it is a dying network. It will die. All networks die (remember the telegraph was bad ass at one point…land line phones..etc) so we will all leave and migrate and knowing this I stopped adding to my facebook profile 18 months ago. I chat a bit, comment, click likes. But the only pictures I have uploaded have been for Chobani the only brand I engage with LOL

If you want to find me I am on G+ and Howie G and @skypulsemedia on the Twitter

Great post Chris!

[...] points are valid. Facebook is a lot about storing and looking into the past, but I think that was their [...]

Maxine

A really interesting post (and a happy co-incidence – I’m currently in the process of pitching an article on how social media can trap us in the past). You’re absolutely right – by giving others the option to friend you and you the option to defriend, restrict, block or ignore them, Facebook forces you to confront the existence of a large category of people who you don’t solidly dislike but don’t want to know the every move of, or vice versa. Often that can be a bit uncomfortable. Twitter is worse, though – once you follow someone you’ve got no choice but to unfollow, block or effectively get three-hourly updates on their life, and on the flip side, it’s very easy to meet people who can just as easily completely cut you out of their life with no explanation if they want to.

[...] * Named for Fate, the all-knowing computer in V for Vendetta, right? † Although I’m still keeping the Facebook Like button at the bottom, just for kicks and sheer hypocrisy via qwghlm.co.uk [...]

i just quit. your comment on spending the rest of your life tagging photos is pretty freaking funny. this is day two for me. its like quitting smoking. no easy. down with the machine! well, their server anyway.

quit now and be more productive and real time social!

I just quit too!

I wrote about it here — http://joshuaspodek.com/leaving-facebook-easy-and-fun. Like you said, Facebook isn’t now what I signed up for. Now it gets in the way of interacting with people. And it’s creepy.

Personally I don’t like Google+ any more since they’re both in an arms race to profit off your data, but Diaspora, which is peer-to-peer, so you own your data, looks promising, though it’s small now.

Thanks for the post!

Josh

a.sangaki

Hey everybody, I hate the steaming turd that is timeline and have declared September 12th ” Quit facebook Day”.
Join me or don’t, but I am closing my account on the 12th.
As DEVO would say it’s my FREEDOM OF CHOICE. Smell ya later.

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