No, it’s not a British Sea Power lyric. It’s the target phrase for a new Googlebomb contest - see who can get their website to be the first result for a Google search for the phrase. A harmless bit of fun? Well, not really, as it’s being run by major internet advertising firm, so presumably the results of the competition will only give them further insight into how Google’s search algorithms work and thus how to fuck up future, legitimate searches in favour of companies wanting to come top. Bastards.

I’m secretly hoping that the company is a front for Google themselves, and that they’re only using it to find any flaws in their pageranking system. In the meantime, I’m going to write a link to nigritude ultramarine - to the Slashdot thread about the contest - if every blogger does the same then it neatly fubars the contest and gives Slashdot the prize.