Warwick Uni goes blogging

March 29th, 2005

As Tom Coates says, the design of the publicity material for Warwick University’s blogging project is really cool and nice looking… “but only if you’re already a blogger” was my initial opinion. The colours and crisp sans serif letters are quite reminiscent of the iPod campaigns, but also predominantly texty (posters excepted), and well, a bit too geeky to be mainstream, I thought.

Still, it looks like I was wrong. The project has had a balanced take-up - the number of sociologists blogging is nearly that of computer scientists, which is encouraging. As for the quality of blogs - they range from the puerile to the informative. So just like the rest of the blogosphere then. :-)

In all the project looks well-thought out and well-planned - it aimed to be as accessible and usable as possible; not just a question of offering the technology and hoping for the best, but also making sure awareness of the project has reached as many potential bloggers as possible. Other institutions (not just universities - how about political or corporate ones?) wishing to exploit blogging could learn a lot from it.

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