A busy week, mainly fuelled by coffee and loathing for the world, as I did the final module of my MSc, on the Management of Technology. A quick aside for all of you who don’t know how my Science & Technology Studies degree works - the previous 5 modules take place over the course of a term and consist of weekly lectures, seminars and prescribed readings; this sixth module is a one-week intensive course at the Management School.
Now, I would love to have told you that all the prejudices about management that the likes of Dilbert have instilled in me over the years were swept away… but it left me drained and jaded, such that only long walks in Holyrood Park and cooking a ginormous curry have managed to return me to some sort of inspired state.
For a course all about technology (which, like many of the key concepts in the course, like ‘user’ and ‘innovation’ was poorly defined) it didn’t really engage in how technology or technological development comes about. It generally took a sort of fatalist line that all technological development is inevitable (or at least not very controllable) and we’re there to maybe nudge it here and there and get by the best we can; coming off the back of the age of Microsoft’s monopoly and the dot-com boom, this is an easy mindset to fall into; with the ever-growing open source movement, the reclaiming of the word ‘hacking’ (in its original sense) and the new wave of innovative, user-driven companies that co-operate with the non-commercial sphere (Google, Flickr etc.), a vision that says communities and people can very much take control of technologies, is starting to emerge, but has been missed here.
Anyway, this slavery to the idea of technology may have just be a theoretical bias to the course, if it wasn’t so horrifically demonstrated by the omipresence of one thing, one technology that proves the evil of banality: PowerPoint.
We were obliged throughout the week to come up with presentation after presentation. Unfortunately, coupled with that came a total and utter de-skilling in the art of conveying information. What gets me most about PowerPoint is not just how the layouts severely constrain how much information can be conveyed, nor how everything must now be laid out in bullet lists (or else). The feature that is most evil is the one that, rather than display a slide’s bullets all in one go, makes them appear one-by-one (the more literate, or illiterate, depending how you look at it, creator can make them fade in, whoosh in from the side, etc.). The result is the speaker is reduced to little more than reading through each bullet in turn off the screen (”Let’s see, what do we have next… [click] …oh yes, capital costs, which, as the slide says…”), the staccato pace of the slide preventing any other form of speech. Rather than being able to create a coherent narrative that is summed up by the bullet points, the bullet points become the narrative; the speaker is tne one doing the summing-up. And though it’s bad when your classmates do it, when the lecturer is doing it as well, then it’s really worrying.
Toyota (apparently) have a company motto, which goes roughly like: “we design our factories so our workers use the machine, not vice versa” - something I learned during this very course, ironically enough. PowerPoint does the exact opposite of this; the slides dictate the speaker, and as they are designed on a computer screen, in a purely textual discourse with no audience rather than a verbal one with many people, the awful result is banal and crappy presentations.
Threatened with becoming one of the zombies myself, I had to come up with some sort of plan. What follows is how I tried to wriggle free, and hopefully may come in handy for anyone else who dislikes using PowerPoint: you can dictate the technology and make it work for you, rather than vice versa. Here’s how: Make as few slides as you can, and then ignore them as much as possible. Don’t have a copy of the slides to hand when speaking (make a separate set of notes instead), stand well in front of the screen when talking, and only look back when you’re really lost for words. Not all bullets are equal, nor are all slides, so don’t feel obliged to cover each one the same (or at all, for that matter). Above all, remember that “effective use of PowerPoint” is an oxymoron. PowerPoint is the backup, the reinforcing mechanism, the provider of background - it should never actively take a role; the most effective tools you possess are your own words.
Ooh, that sounded nicely management and wanky, that last sentence, didn’t it? Speaking of which - here is a genuine diagram that was presented to us in one of the lectures. I think someone was having a laugh.