While in the enormous Sainsbury’s in Cameron Toll today, I noticed the final two aisles were devoted entirely to frozen food - not just peas and fish fingers, but also enormous packets of sausages, meat, in fact virtually everything and anything. Only thing is, no-one seemed to want to be buying from it - while the rest of the store was rammed (it being a Saturday afternoon), no-one ventured into the frozen foods section, except to buy ice cream.
Maybe it was just an anomaly, and normally people would be there. Maybe people are going back to fresh food these days. Perhaps more accurately, maybe it’s because we still buy frozen food, but we now buy it in elegantly-crafted meal form (which are found to the front of the store) rather than ingredients (relegated to the farthest reaches). Whatever the reason, the deserted aisles looked almost like a quaint relic; the chest freezers left alone and unloved have been abandoned, just like the past notions that we’d all take holidays on the moon and have robots do our domestic chores. The best description I could come up for the freezers’ white, clinical, robust, old-fashioned look, and the nondescript packaging of the food, was Space Age - and it seems very weird to be using that term in the past tense.

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